Tuesday, November 27, 2007

Ad placement

Blogger tells me this will be post #99. Not bad. It also tells me I haven't posted since November 7th - 20 days ago. That's not so great.

Every several months I get the urge to go out searching for new museum blogs, and I google search and I google search and wade through pages and pages of results... I was doing this, quite a while ago now, and I noticed something.

If I search for "museum blog" on google, the Ralph Stanley Museum Blog has a sponsored link on the results page. It's an interesting tact. They don't have a sponsored link on the results page for "museum blogs" though. Nor do they have one when you search for "Ralph Stanley," interestingly enough.

I don't know what I think of this tactic. It's interesting, certainly, but I can' imagine it's terribly effective in directing traffic to the blog. My google analytics doesn't show anyone search for "museum blog" in the last month, though there is one search for "museum blogs." And this blog is on the same page for both (third).

It does separate the Ralph Stanley Museum blog from the crowd of results, but it's such a specific search to choose. Then again, it's an interesting way to publicize a museum blog (although the Ralph Stanley Museum blog tends toward being an events board), and one I'd not considered until I noticed this. With a wider application of the ad to a greater variety of search results, it might have some noticeable efficacy. Then again, maybe not.

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