Friday, April 27, 2007

Hamster Macros

I dig Google Analytics. I just get tickled pink by seeing how many hits I had each day and what Google searches bring up my site. Mostly it's "im in ur" searches, but it's often "rethinking museums" (which is happening next week by the way - the conference), and sometimes searches looking specifically for the blog, or for my name.

The thing about the searches is cool, because you can see what your audience wants. Apparently, they want hamster macros (another search hit of late). But, if I were an institution, I would be more critical about these tidbits of information. If you're a museum blog and you're not tracking search hits, you should be. Most of you are. But it's fun too! Mellow and profitable! (2 points to id that reference, comfypants excluded)

Search terms can also let you know what potential communities might be interested in making contacts. I could do a joint museum blog blog and hamster macro blog. It would be confusing and have a targeted audience of 2? 3? I think Perian is with me, but I don't know who else would be. I'm writing flakey, but you get the idea.

I think I need to go join the zombie horde and get on with my thesis revisions. BRAINS! BRAINS!

1 comment:

Perian said...

I love looking at tracking information. It's really fascinating (though, sadly, no one ever find my websites through looking for macros. Le sigh).

Because such searching is "random" (as in, you never really know what it is that people are going to be searching for, nor what kind of search terms they're going to be using), it seems to me that looking at the tracking information is more useful as a subtractive tool. That is, if people are only finding your site when they're searching for hamster brains, that's a bad thing. So you know to change your focus to include more of a certain type of content (or amend your HTML < meta > tags) to attract the people you want to attract. Although, really, I think the hamster brain people could use a dose of museum geekatude!

~Perian